ABC's TV on demand sounds unattractive

Posted by Unknown Senin, 10 April 2006 0 komentar
Jeff Jarvis points to ABC's mooted online free shows:

On April 30, ABC will unveil a revamped Web site that will include a “theater” where people with broadband connections can watch free episodes of “Desperate Housewives,” “Lost” and other hit shows on their computers. Episodes will be available the morning after they air and will be archived so people can eventually view a whole season.

Episodes of the ABC shows — which can be paused, rewound and fast-forwarded — will contain commercial breaks that viewers can’t skip, making Disney hopeful it has figured out a way to turn the delivery of programs over the Web into a profit-generating business. Ten advertisers, including Ford Motor Co., Procter & Gamble, Universal Pictures and Unilever, already have signed up.


Well, it's nice to add another option, but this one is only attractive compared to classic over-the-air or 'live' cable broadcast. Let's do a comparison table:
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DeliveryCostTime constraintspace constraintpros and cons
BroadcastFreemust watch live or VCROn your TVs in the USCommercials interrupt - mute and wait
CableMonthly feemust watch live or VCROn your TVs in the USCommercials interrupt it - mute and wait
TiVoMonthly fee for cable and for TiVo directoryCan watch when you like, though will delete itself unless you check itOn the TV with the TiVo, in the USCan fast-forward commercials; must subscribe or record in advance
New ABC LiveMonthly fee for broadbandCan watch when you like from 1 day after TVOn your computer with a net connection - US Only?can't skip commercials
ABC on iTunesMonthly fee for broadband; $1.99 per show with discounts for seasonsCan watch when you like from 1 day after TV, if you have a US credit cardOn your computer with a net connection, don't need net connection after download; can transfer to iPodno commercials; quality is not great
Bittorrent bootlegMonthly fee for broadbandCan watch when you like from a few hours after TV, anywhere in the worldOn your computer, don't need net connection after download; can transfer to iPod and other players; can make DVD with effortCommercials edited out. Is of dubious legality.
DVDPay per series - prices varyCan watch when you like from a few months after TV, region coded to annoy you on your DVD player; On your computer, can transfer to other players with effort and semi-legal toolsCommercials edited out. Maybe extra features

Overall, the options are awkward. I can see some interesting gaps there - if I could subscribe to DVDs by mail every fortnight or month, while the series is still airing, that would be attractive (much more attractive than US networks' scheduling, which seems designed to confuse and disappoint and lose the flow of plot).
The iTunes series subscription could be attractive, if it was closer to the quality you get from HD-ripped Bittorrent or DVD. Tom Coates was saying something similar recently.

The other missing piece follows on from my post about net video last week- what if the cable companies had a cache of shows for a while after airing, or let you retrieve them from each others' PVRs? As the smarter ones have very high speed networks in their served neigbourhoods, this could be very responsive.

Update: Well, that was fast - Time Warner Cable are talking about just this kind of thing, though
the closing line "TV is more powerful than the Internet at the end of the day" is a bit of a shame.

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Judul: ABC's TV on demand sounds unattractive
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