Calling off the Search, continued

A couple of years ago I wrote:

The great thing about weblogs is when you discover someone. Someone who makes sense to you, or someone who surprises you with a viewpoint you hadn't thought of. Once you have found them you can subscribe to their feeds and see how they can keep inspiring or surprising you.

The continuity of viewpoint within a blog is key - you can see more about them than just the one comment, and you can keep discovering and growing with them.

Blogs are about people. The Technorati redesign unveiled yesterday makes the people behind the blogs much more visible, and draws together the connections they make amongst themselves. One thing that has been noted is that we link blog names to profile pages on Technorati, (like this one for my blog), instead of to the blog home page. As always, the search result links go directly to the blog posts, but profile pages give an overview of the blog as we see it, and give more context to the favorite this link featured there.

As well as featuring bloggers' faces more prominently on the homepage, they are brought in many other places too - if you look at a tag results page, like technoratifeedback, or a blog tag like San Jose you'll see the faces of people who use that tag on their blogs, helping to create the community consensus the tag represents.

You can also see who has listed your blog amongst their favorites, again helping you find more people joining in the conversation, or to add to your own favorites reading list.

All these interconnected conversations give us much more to discover, so we don't have to search so hard.

Technorati Tags: blogs, favorite, tags, technorati, web 2.0