Bacn and mushrooms

The term bacn for

email you receive that isn’t spam… And isn’t personal mail. It’s the middle class of email. It’s notifications of a new post to your Facebook wall or a new follower on Twitter. It’s the Google alert for your name and the newsletter from your favorite company.

Also, we need another word for the kind of bacn that doens't tell you the notificiation, but is just a way to get you to click on a link and generate a pageview for someone like Evite or Facebook. I suggest we call these 'mushrooms', as they keep you in the dark and feed you dirt. Also, because that gives me an excuse to link to Andrew's Bacon movie again.