When you're the merchandise, not the customer

Posted by Unknown Rabu, 21 Maret 2012 0 komentar
Jonathan Zittrain posted today that he is not the source of the quote widely attributed to him: I participated in the Berkman Center’s fascinating HyperPublic symposium in the summer of 2011. When moderating a panel I invoked the aphorism that “When something online is free, you’re not the customer, you’re the product.” It’s a way of encapsulating the idea that online free services usually make...

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