Apple wants to expand its market with a low cost iPhone - Público.pt

American giant Apple is expected to unveil on Tuesday new models of the iPhone, including a cheaper version to try to regain ground in the market of smartphones .

Analysts predict that Apple lift the veil on a cheaper model of the iPhone, to compete with manufacturers low cost – there is an event scheduled for Tuesday at the headquarters company in Silicon Valley.

Apple will also introduce an improved version of the classic iPhone, which, according to analyst Charles Golvin, Forrester, should be called “5S” and have “the same appearance of the previous versions, but with a new and faster processor new graphics capabilities. “

As usual, the release of each new model is synonymous with Internet rumors, this time go through the possible introduction of golden color and a fingerprint recognition, which would enhance security.

iPhone low cost should be called “5C” because “will be offered in various colors, such as the iPod Touch,” said Charles Golvin AFP.

To this analyst, the 5C will be important to win customers in China and emerging markets, where intense competition from cheaper models equipped with the Android system from Google.

Apple also invited the press to an event in Beijing, where experts predict will be unveiled a partnership with the leading Chinese mobile operator, China Mobile, which has 700 million customers in the country.

innovation ability in question
Apple’s strategy as the iPhone has historically focused on high-end products with high prices, and the group has always been “unable to offer products adapted “60% of the potential audience for smartphones, which should change with 5C, emphasizes, in turn, the brokerage firm Cantor Fitzgerald, in a statement quoted by AFP.

Analysts, however, do not expect any announcement about a smart watch or Apple TV, two issues have also been the subject of constant speculation.

Charles Golvin believes Apple has not lost its ability to innovate, as many analysts say, as Trip Chowdhy of Global Equities Research.

“There is an almost constant stream of criticism, but they are more evident regarding Apple” because “the group released products that truly changed the way people live,” says Golvin.

market smartphones is dominated by devices with Android system, which represent three quarters of the market, but the analyst firm IDC predicts that Apple will increase its share to 17.9% this year, compared to 16.9% in 2012.

announcement Tuesday may also include a new version of the iOS operating system. It will be the seventh version and may include an iTunes radio service with more than 200 stations, and a catalog of music. Using the application Siri, you can ask the phone: “Who sings this song?”