Optimus bet on "Apps" to communicate and launches new brand WTF - Business Journal - Portugal

Optimus introduced a new brand, targeted at young people up to 25 years that focuses communications experience in the use of applications for “smartphone”. Voice communications and SMS are in addition.

Available from Tuesday, the WTF includes unlimited use of WhatsApp, Viber, Skype, Facebook Messenger, Facetime, iMessage and Blackberry Messenger. The future inclusion of more applications, this service has not been ruled out. Duarte Sousa Lopes, chief marketing officer for Optimus, explains that “should a application with scaling WhatsApp or Viber, it is included here.”

brand have in common unlimited traffic in communication applications and 500 credits convertible into calls and SMS to all networks. But the package included data varies between 500MB and 2GB Internet Internet which is reflected in the price which can vary between 11.90 euros and 16.90 euros per month. The payment system works under prepaid, which does not imply loyalty.

Although communication through “apps” to be free, the traffic generated by your download package is discounted Internet. Only Internet traffic generated by the use of Apps is not accounted for.

communication multiconteúdos, which works on any “smartphone” or operating system in Portugal, the operator wants to end the “network effect” and delete geographical barriers telecommunications. The “network effect” refers to the most attractive tariff plans for the same network, but become more costly when contacts are other carriers or have different tariff.

users who exceeded the age limit for membership, please continue to use the WTF, will have an increase in the monthly fee of 4.90 euros.

campaign launch of WTF is the “strongest of the year with some distance,” says Sousa Lopes. The focus is on the digital, with a strong presence on the Internet and social networking, although a multimedia campaign with a presence, particularly on television and in store.

known “Youtubers” as Nurb, Annyiscandy and Diogo Sena are the face of the campaign and star in the commercials of the brand.