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John Battelle notes Tivo is planning to let you search for Ads and has an elaborate scenario mapped out.
Tim Oren wonders about the effect on production values:

Such adverts probably don't look like today's. Years of battling the remote and now the DVR have turned commercials into attention grabbing eye candy. And it works, to some extent. The Tundra smacked by a meteor and the SUV carrying singing New Guinea tribesmen are funny, a few times. But if you're searching, not leaning back on the couch during halftime, is that what you want to find? The factual nuggets in those productions are pretty much limited to the brand name and vehicle style.

Optimizing to inform and motivate a potential customer is likely to produce quite different form and content. If search via TiVo, or Google, becomes a substantial fraction of the useful exposure time to customers, we're looking at a bifurcation in video production styles.

What both of them have missed is the already-existing business that has this solved already, which is QVC. They have the programs set up to explain the products and they have the web/TV integration that Battelle dreams about. They just need to segment and add the metadata to their productions, so they can show up as feeds and get past the LIVE TV mentality they use to drive sales on TV by having fixed quantities that sell out.
TV ads as artforms, on the other hand, may have a future, as Jonathan Sanderson points out regarding the Sony bouncy balls ad.

When I posted my 5 short arguments against DRM:

1. Computer Users: DRM turns your computer against you
2. Computer Scientists: DRM will fail through emulation
3. Corporations: DRM has to be undone to be used
4. Lawyers: DRM makes machines judge, jury and executioner
5. Media Companies: DRM destroys value

I got some responses that said these looked contradictory. In fact, the DRM industry seems to see the implications. The logic of point 2 — that a general purpose computer can emulate any digital, and many analog devices — for them means that outlawing general purpose computers makes sense, and that is what they are trying to do, thereby fulfilling points 1 and 4.

At the same time as they are demanding that law enforcement hand over our phone, email and web browsing histories to them, they are continuing to install hacking software on our computers.

This isn't even new behaviour - they tried to amend the USA PATRIOT act to let them hack people's computers with impunity.

Howevr, they do need to remember point 5. How much has the recall of their malevolent code-carrying CDs cost Sony so far this Christmas?

Technorati Tags: digital rights, DRM, music

Here's my video podcast for this session:

Download Podcasting vs Streaming here.
Download iPod version of Podcasting vs Streaming here.
How am I speaking in Boston and San Jose simultaneously? A video podcast, and a live link via Skype.

PS: Tom Coates reacts

Technorati Tags: meme, podcasting, QuickTime, streaming

I'm speaking here today:

Technorati Tags: CoranteSSA, Harvard, meme, microformats, politics, rhetoric

According to eWeek, Microsoft's antivirus tools will delete Sony's DRM 'Rootkit'. A good start, but how about the infection vector? Microsoft should disable autorunning of programs on CD Insert, as Apple did years ago. As Windows runs such things with the full privileges of the logged-in user, and most users have admin privileges, this is an open door.

For Remembrance Day this year, Siegfried Sassoon reading Attack! from The Spoken Word: Poets:

At dawn the ridge emerges massed and dun
In the wild purple of the glow'ring sun,
Smouldering through spouts of drifting smoke that shroud
The menacing scarred slope; and, one by one,
Tanks creep and topple forward to the wire.
The barrage roars and lifts. Then, clumsily bowed
With bombs and guns and shovels and battle-gear,
Men jostle and climb to, meet the bristling fire.
Lines of grey, muttering faces, masked with fear,
They leave their trenches, going over the top,
While time ticks blank and busy on their wrists,
And hope, with furtive eyes and grappling fists,
Flounders in mud. O Jesus, make it stop!

The ideas expressed are nothing new to anyone following the years old Emergent Democracy debate; the surprise is seeing them urged on the Conservative Party in the Daily Telegraph.