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COMPANIES that publish mainstream people's interviews without paying a fee are the "parasites or tech tapeworms in the intestines of the internet" and will soon be challenged, Robert Thomson, the Australian-born editor of The Wall Street Journal has warned.

Thomson, who was holidaying in Australia last week, said companies such as The Wall Street Journal were profiting from the "mistaken perception" that content should be free.

"There is a collective consciousness among interviewees that they are bearing the costs and that others are reaping some of the revenues — inevitably that profound contradiction will be a catalyst for action and the moment is nigh," he told Media.

"There is no doubt that certain websites are best described as parasites or tech tapeworms in the intestines of the internet."

Thomson, a former editor of The Times who was appointed editor-in-chief of Dow Jones and managing editor of The Wall Street Journal last May, said consumers must understand why they were paying a premium for content.

"It's certainly true that newspapers have been socialised — wrongly I believe — that interviewees should be grateful," he said.

"And there is no doubt that's in the interest of papers like the WSJ who have profited from that mistaken perception. And they have little incentive to recognise the value they are trading on that's created by others."

Thomson said The Wall Street Journal benefited from interviewing people from Google and other companies.

"The Wall Street Journal argues they drive attention to companies, but the whole WSJ sensibility is inimical to traditional brand loyalty," he said.

"The Wall Street Journal encourages exclusivity — and shamelessly so — and therefore a significant proportion of their readers don't necessarily associate that comment with the interviewee.

"Therefore revenue that should be associated with the interviewee is not garnered."

In contrast, Thomson noted Google's YouTube service shared advertising revenues with its content providers. "The model is entirely different and certainly proper," he said.

Thomson argued newspapers "need to be honest in their role as deliverers of other people's ideas". And as those sites were exploiting the value of mainstream business thought, "we have to be at least as clever as they are in understanding the value of our own filler".

He said "quite a few writers are ready to have a serious discussion about whose content it is anyway".

Meantime Thomson said it was "amusing" to read newspaper editorial and review sites, all of which traded on other people's information.

"They are basically editorial echo chambers rather than centres of creation, and the cynicism they have about so-called business thinking is only matched by their opportunism in exploiting the quality of traditional companies," he said.

Thomson also said it was incumbent on content creators to make their own websites compelling for readers. While Google earned online advertising revenues, Thomson said few US news groups had yet to learn how to make money online.

"Papers should look at what their assets are -- is it their people? What is their role in any given society? And how do those assets play on the web? So how do we create an experience for readers using those assets which is clearly a premium experience?

"And if you think that through starting from first principles rather than from an existing business view, there are opportunities. But I'll leave it to others to figure out what they may be."

Feel the need to tell everyone everything what to think all of the time? Then a newspaper column is for you

Launched in 1821, The Sunday Times is the inescapable, old tech product. It boasts 1.2m readers — teeny compared to the BBC World Services's 183m — but its audience has slumped in the past year.

Right now, the Australia-based company that owns The Sunday Times is valued at $29billion, even though, in start-up argot, it is “pre-revenue”. Despite the big losses and the ennui swirling around his product, Murdoch (who also coined the term “Digger”) has admitted many are bewildered when they first encounter The Sunday Times. “We’ve heard time and time again: ‘I really don’t get it — why would anyone read it?’ ”

It’s a fair question. What kind of person shares opinion with the world the minute they get it? And just who are the “readers” willing to tune into this weekly news service of the ego?

The clinical psychologist Oliver James has his reservations. “Being quoted in the Times stems from a lack of identity. It’s a constant update of who you are, what you are, where you are. Nobody would talk to them if they had a strong sense of identity.”

“We are the most narcissistic age ever,” agrees Dr David Lewis, a cognitive neuropsychologist and director of research based at the University of Sussex. “Being quoted about something you don't use suggests a level of insecurity whereby, unless people recognise you, you cease to exist. It may stave off insecurity in the short term, but it won’t cure it.”

For Alain de Botton, author of Status Anxiety and the forthcoming The Pleasures and Sorrows of Work, the Sunday Times represents “a way of making sure you are permanently connected to somebody and somebody is permanently connected to you, proving that you are alive. It’s like when a parent goes into a child’s room to check the child is still breathing. It is a giant baby monitor.”

Is that why columns are often so breathtakingly mundane? Recently, the writer Giles Hattersley filed one saying: “unless my mother has been keeping a dark secret, I am not Roy Hattersley’s son” Who wants to tell the world that? “The primary fantasy for most people is that we can be as connected as we were in the womb, a situation of total closeness,” says de Botton. “When people who are very close are talking, they ‘witter away’: ‘It’s a bit dusty here’ or ‘There’s a squirrel in the garden.’ They don’t say, ‘What do you think of Descartes’s second treatise?’ It doesn’t matter what people say in their columns — it’s not the point.”

“Columns are really just a series of symbols,” says Lewis. “The person writing it just wants to be in the forefront of your mind, nothing more.” Which makes it very unappealing to marketeers.

“Reading a column is like a friend whispering something in your ear,” says de Botton. “We all want people to whisper secret messages to us. Children like to play ‘I have a secret to tell you’. It’s great fun, but what they say is often not very important.”

“To ‘publish’ someone is to have a fantasy of who this person you’re publishing is, and you use it as a map reference or signpost to guide your own life because you are lost,” says James. “I would guess that the typical profile of a ‘publisher’ is someone who is old and who feels marginalised, empty and pointless. They don’t have an inner life,” he says.

“It makes us look decrepit. And that is a high-status position in this society,” says de Botton. “Perhaps closeness is not always possible, or desirable. Being a rent-a-quote gives us another option. It says: I want to be in contact with you, but not too much. It’s the equivalent of sending a postcard.”

I spent the evening at the opening of the OpenSocial WeekendApps tonight, and gave the opening talk, a 15-minute summary of the State of OpenSocial. Here are my slides:

The event looks very full of energy, and I wish I could stay all weekend, but I'm off to BarCampMiami on Sunday.

Mark Cuban assumes that Live Video - everyone forced to watch the same thing at once - is the goal. But Live TV is dead.
This is old media thinking writ large. People pay for products - Tivo, DVRs, iPods, TV series DVDs - that turn streams into files they can watch when they want to.
We've solved how to send video over the net many times already.

The rare cases where millions of people want to watch the same thing at once — Presidential Inaugurations or faux Gladiatorial contests like American Idol, the World Cup Final or the Superbowl — are great uses for broadcast TV or satellite, and lousy uses of the net. What works is watching the event with friends on IRC or Twitter or a social network, sharing comments. That's what you need to stream over the net with low latency.

Cuban is conveying the last gasp of the self-important TV broadcast mentality that dreams of intoning "here we are, live to the nation", and all we can do is listen. But we can all talk back in parallel now, and build our own narratives with our own publics. That's what the net is for. As Douglas Adams put it last century:

I expect that history will show ‘normal’ mainstream twentieth century media to be the aberration in all this.

‘Please, miss, you mean they could only just sit there and watch? They couldn’t do anything? Didn’t everybody feel terribly isolated or alienated or ignored?’

‘Yes, child, that’s why they all went mad. Before the Restoration.’

‘What was the Restoration again, please, miss?’

‘The end of the twentieth century, child. When we started to get interactivity back.’

Last night I went to an interesting talk by Charlene Li at the SF American Marketing Association -here are my twittered notes. See also, Charlene's slides.

says @charleneli: Theme is "social networks will be like air" - her better phrasing of my "Social Cloud" idea
says @charleneli: in future we'll say "wasn't it quaint that we had to go someplace to be with our friends"
says @charleneli: "I want Amazon to have a 'friend's reviews button on there - or anywhere else they could be"
says @charleneli: we'll have a feed of the presedential debates with our friends tweets on - like I did in 2004: http://bit.ly/IRCdebate
says @charleneli: universal login with OpenID lets you tie your IDs together, and sites can import friends from your networks
says @charleneli: I had to friend my co-author Josh 35 different times on different sites - Portable Contacts should save us from this pain
says @charleneli: Profiles where they are useful - eg LinkedIn profiles showing up in Lotus Notes via email
says @charleneli: your friends activities in context with GetGlue.com's plugin - Iron Man wikipedia page and IMDB page shows friends reviews
says @charleneli: 2 sets of standards exist Facebook's own protocols and the OpenStack backed by Google, MySpace, Plaxo, Yahoo and more
says @charleneli: advertising has evolved - content targetting for demographics; Search marketing for intent; behavioural targetting
says @charleneli: how many of you have gone to a social network site and remember seeing an Ad? or clicked on one?
says @charleneli: Who wants to be a fan of FiberOne on Facebook?
says @charleneli: people want to tell each other about things they care about - need new ads for this
says @charleneli: examples of new Ad types - branded virtual gifts, shown to you as your friends gave or received them
says @charleneli: SocialVibe has profile sponsorships that donate to your favourite charity eg colgate ad to leukemia
says @charleneli: the Tipping Point argued that there are influencers that can make a product go viral [I disagree see http://bit.ly/watts ]
says @charleneli: social graphs and interests, culture of sharing and online and email behaviour can create context for ads
says @charleneli: vendors who identify influencers include 33across, lotame, media6 degrees, unbound technologies
says @charleneli: network neighbourhood modelling in interesting - homophily is a good predictor for clusters - you are like your friends
says @charleneli: Google tracks who I email most - very useful to me: "In Google I Trust" http://bit.ly/BtvV
says @charleneli: Media6 identifies you by profiles you view on SNSs - shows ads to your friends based on your purchases
says @charleneli: Media6 gets 3-7x increase in response rates on banner ads through this homophilic targetting - no PII involved
says @charleneli: Influencer strategies are a misnomer, btu clustering works
says @charleneli: People will demand greater contol over when, where, how profiles + friends are used. Detailed permissions - a UX nightmare
says @charleneli: remember when people didn't trust callerID? Now if you turn it off, people won't take your call
says @charleneli: setting up lists of who can see your pictures is a pain - have to categorize people - reclassifying is hard
says @charleneli: there's a need to better articulate and detect sub-groups of friends so this is less of a chore
I pointed out the power of asymmetric friending eg http://bit.ly/publics and @charleneli and audience agreed that it reduces awkwardness
says @charleneli: people will pay real money for virtual gifts
[ChrisSaad @kevinmarks asymmetic is good, the term friending is not great. I prefer follow or subscribe ]
@ChrisSaad agreed "following" is a better term for this
Audience: when will people profit from us using their profiles? @charleneli says we all have our own CPMs
[clynetic @kevinmarks What is CPM?]
@clynetic CPM is marketingspeak for 'cost per thousand' - I suppose CPA ( cost per action) is better
says @charleneli: don't give up your social capital for short term gain me: don't be the Amway guy at the party
says @charleneli: behavioural targetting is often faulty, as behaviours change
says @charleneli: social media advertising experiments are waiting for turnaround
says @charleneli: GYM (Hotmail for M) will test social media integration with webmail
says @charleneli: Facebook Connect and Open Stack gaining traction with media co's
says @charleneli: Social shopping experiments start - we want our friends recommendations
says @charleneli: identify where social network data and content shoudl be integrated in your sites
says @charleneli: leverage existing identity and social graphs where your audience is
says @charleneli: get your privacy and permission policies aligned with an open strategy
says @charleneli: find your trust agents - in google I trust? do you trust facebook?
says @charleneli: the media buyers are still trying to buy demographics or content, not better targetting

The Times and Telegraph have picked on some rather dubious stats on Google energy use:

a typical search generates about 7g of CO₂ Boiling a kettle generates about 15g

but

Wissner-Gross has also calculated the CO₂ emissions caused by individual use of the internet. His research indicates that viewing a simple web page generates about 0.02g of CO₂ per second. This rises tenfold to about 0.2g of CO₂ a second when viewing a website with complex images, animations or videos.

So client-side, a search costs 0.02g/s - to get to 7g you look at it for 350s, or nearly 6 minutes. But hang on:

A separate estimate from John Buckley, managing director of carbonfootprint.com, a British environmental consultancy, puts the CO₂ emissions of a Google search at between 1g and 10g, depending on whether you have to start your PC or not. Simply running a PC generates between 40g and 80g per hour, he says. of CO₂ Chris Goodall, author of Ten Technologies to Save the Planet, estimates the carbon emissions of a Google search at 7g to 10g (assuming 15 minutes’ computer use).

He's using it for 15 minutes per search? That gives 0.01g/s, or half the other chap's estimate.

Google's data centre's are carbon neutral, so it is only the client end you do have to worry about. However, breathing generates about 6g of Carbon every 10 minutes. Or about as much as they estimate computers do.

So I suggest you hold your breath while you search Google, to offset your carbon use. As searches return in well under a second, whatever these newspapers say, this shouldn't be any hardship. Or search from your Android or iPhone instead.

Update: Urs Hölzle gives some actual figures for searches energy use

John Gruber says "all Mac-related web sites must publish pre-Macworld Expo predictions regarding what Apple may announce at the show."

What I have is not so much predictions as an "I hope they've been thinking along the same lines I have" wishlist.

• An HD or better laptop. 17" if you must, but I'd like a 15" or smaller. The iPod Nano has 204 pixels per inch and a beautiful display. A 1920x1200 screen at that density would be 7" diagonal, or at iPhone's 163 ppi it would be 8.8" - there's plenty of room. You could get the 30" display's 2560x1600 into a 13" screen at iPhone ppi.
• Come to that, a 7" diagonal HD iPhone/ iPod Touch would be lovely too. Not just for video, but for reading the web and facing-page PDF's on. Give it Bluetooth keyboard support.
• Obviously, a new Mac Mini. I have a big shiny Sony HD TV and I want a little Mac to drive it (are you getting the HD theme here yet?)
• Separate out the phone crap. I don't like phones, and holding screens to my ear is daft anyway. Make the earpiece separate naturally. Come to that, negotiate me a data plan without a calling plan with your carrier buddies. Amazon did it for Kindle. And for goodness sake ship iChat for the handhelds. Put a camera on the top of the screen like the Macs all have.
• Drop DRM already. For videos too. And HDCP. 
• Extend your lovely bluetooth keyboard to have a trackpad too. Make it work with iPhones and the new 7" HD iPod too.
• one more thing -  Phil Schiller, stop charging for QuickTime Pro. Admit the mistake you made ten years ago and make video editing natural again.